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Donald Gonsalves

8 articles

The History of the Modern Pharmaceutical Industry

The industry as we understand it today, has its origins in the second half of the 19th century. Whilst the scientific revolution of the 17th century had spread ideas of rationalism and experimentation, and the industrial revolution had transformed the production of goods in the late 18th century. The industry that married the two concepts for the benefit of human health was a comparatively late development.

Surviving Pharma Marketing Challenges in the 2020

For many years, pharmaceutical companies decided what their products were worth, and priced them accordingly. The industry has traditionally relied on aggressive marketing to...
2020 Call for Writers

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