Donald Gonsalves

Just a decade ago, the job of a pharma sales rep was much desired among pharma professionals. DTC advertising did most of the heavy...

What does it mean to be a drug rep / medical representative? What is this magical profession about, that forces all managers, executives and...

The Only One Thing That Works When A Brand Flops Published on October 14, 2017 As a kid I could never get my kite to take flight,...

If you do not change your direction, you may end up where you are going. - Lao Tzu Many business leaders reject change and often...

The industry as we understand it today, has its origins in the second half of the 19th century. Whilst the scientific revolution of the 17th century had spread ideas of rationalism and experimentation, and the industrial revolution had transformed the production of goods in the late 18th century. The industry that married the two concepts for the benefit of human health was a comparatively late development.

Almost daily, I run into the misconception that the function of sales and business development are interchangeable, from a few co-workers to many industry...

Pharmaceutical detailing is a 1:1 marketing technique used by almost all pharmaceutical companies to educate a physician about their products in hopes that the physician will...

For many years, pharmaceutical companies decided what their products were worth, and priced them accordingly. The industry has traditionally relied on aggressive marketing to...