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KevinAdema

4 articles
Featured Authors

The “HOW” of digital pharma

KevinAdema - 0
With global CEO’s turning their eyes astutely to growth, profits and digital transformation, the pressure to deliver digital pharma is more pressing now than...
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Featured Authors

Mapping the Future of Digital Pharma – part 2

KevinAdema - 0
 Part 2: Mapping the future of digital pharma: Goals of digital in pharma. Quickly recapping section #1, two key points: Pharma must change (and embrace...
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Featured Authors

Mapping the Future of Digital Pharma – part 1

KevinAdema - 0
As of late, there have been numerous articles, studies, papers and opinions circulating on the future of pharmaceutical operations as it relates to digital....
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Featured Authors

Digital’s BIG short

KevinAdema - 0
Marketing’s bubble is about to pop and just like the housing and financial crash of 2008, nobody’s paying attention.   In 2008, the U.S. financial and...
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