Admin | The Pharmaceutical Marketing Group

The Power of Habit – Creating Positive Feedback Loops in Healthcare

Admin - September 20, 2019 0

Did you know that almost half of all decisions are based on habits? However, that does not mean that we cannot change our habits (and...

Webinars

SMM for Pharma: 3 Top Strategies & Fresh Tactics for Quick Wins

Admin - August 20, 2019 0

Jodie Green and Ilya Nejdanov, will share 3 top strategies and tactics for quick wins, including: Budget: The #1 tactic you can use right now...

Featured Authors

Execution at the POS: Where the real magic happens

Admin - August 27, 2018 0

You’ve gone through it at least a hundred of times in multiple business books, magazines and podcasts. The formula for success is relatively straightforward:...

Featured Authors

Understanding the person behind the patient: Using photo elicitation

Admin - March 19, 2018 0

Human beings make some strange decisions. According to the WHO, one of the principle reasons for transplant rejection is non-adherence to immune suppressants. Studies...

Featured Authors

Winning In Ultra-Orphan Drug Markets

Admin - December 18, 2017 0

A Playbook for Drugs for Rare Diseases A new and rarefied breed of pharma marketers are re-inventing marketing itself in their quest to cure the...

Featured Authors

Observations About More Than a Quarter Century of Pharmacology

Admin - October 11, 2017 0

When I began to study pharmacology, I enjoyed the fact that it is a basic science in the sense that most of it boiled...

Featured Authors

Is Pharma/Biotech M&A Dead?

Admin - September 28, 2017 0

Published April 26, 2016 M&A in the Pharma and Biotech industries has often been driven by 1. Purchasing molecules that were considered “underpriced” or 2....

Christopher Horne

THE RAPIDLY EVOLVING WORLD OF MARKET RESEARCH – HELPING COMPANIES TO BECOME MORE CUSTOMER-CENTRIC THAN EVER

Admin - September 15, 2017 0

By Christopher Horne, Director at Research Engine Limited Marketers rely on great customer insights to inform winning marketing plans and programmes. Professionals know that the only...