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24 articles

The Power of Habit – Creating Positive Feedback Loops in Healthcare

Did you know that almost half of all decisions are based on habits? However, that does not mean that we cannot change our habits (and...

SMM for Pharma: 3 Top Strategies & Fresh Tactics for Quick Wins

Jodie Green and Ilya Nejdanov, will share 3 top strategies and tactics for quick wins, including: Budget: The #1 tactic you can use right now...

Execution at the POS: Where the real magic happens

You’ve gone through it at least a hundred of times in multiple business books, magazines and podcasts. The formula for success is relatively straightforward:...

Winning In Ultra-Orphan Drug Markets

A Playbook for Drugs for Rare Diseases A new and rarefied breed of pharma marketers are re-inventing marketing itself in their quest to cure the...

Is Pharma/Biotech M&A Dead?

Published April 26, 2016 M&A in the Pharma and Biotech industries has often been driven by 1. Purchasing molecules that were considered “underpriced” or 2....
2020 Call for Writers

Are you looking to inspire others in the pharma industry through your writing? You’re invited to submit your articles to become a Featured Writer for The Pharmaceutical Marketing Group website.