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The largest community of pharma leaders

Rob Hoff

3 articles

Unlearning Old Programming

Albert Einstein is widely credited with saying, “The definition of insanity is doing the same thing over and over again, but expecting different results.”...

Time to Leave the Rivalry Behind?

Sales and marketing functions within the pharmaceutical and biotech industries, at times, can resemble the social hierarchy at your old high school. Cliques posturing...

This is Your Time

Pharmaceutical and biotech companies have had an epiphany. They are revamping their corporate image to reflect a more patient-centric approach, and are shifting emphasis...
2020 Call for Writers

Are you looking to inspire others in the pharma industry through your writing? You’re invited to submit your articles to become a Featured Writer for The Pharmaceutical Marketing Group website.