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The best articles from selected authors of the pharma community.

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    Sandeep Dayal

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    Sandeep Dayal is a seasoned marketing and strategy leader, with over 20 years of experience across industries and geographies. As the managing director for Cerenti, Sandeep has co-led the development of the firms' core practices in healthcare and financial services. He serves as a counselor to C-suite executives and division presidents at Fortune 500 companies and boards of directors. Over his consulting career, he has served 50+ clients on over 100 engagements around the world (including 15+ major countries in Europe, Latin America and Asia). He is regarded as one of the leading minds in Marketing and Business Strategy and has co-authored multiple articles in publications including Marketing Management, The McKinsey Quarterly and Strategy & Business.