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Fred Geyer

Five Debilitating Myths of Digital Pharma Marketing

Five Debilitating Myths of Digital Pharma Marketing Pragmatic, informed digital marketing makes measurable gains in adoption and adherence. By Fred Geyer, Senior Partner at Prophet Digital pharma...

It’s Time to Rethink Drug and Device Launch

Marketers Must Respond to How Physicians Are Reshaping the Product Launch Landscape  A fundamental shift in how physicians learn about and evaluate new drugs...

How AI Will Transform Life Sciences Marketing

Big data and artificial intelligence continues to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

LIVING BRANDS STIRRING UP PHARMA

Pharma brand and experience management is in the midst of a radical shift to take advantage of a rapidly digitizing healthcare ecosystem. Pharma brands have unique opportunity to become living asset for physicians, patients and employees. Those brands that embrace this opportunity will win, and will stand out for their relevance.

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Five Debilitating Myths of Digital Pharma Marketing

Five Debilitating Myths of Digital Pharma Marketing Pragmatic, informed digital marketing makes measurable gains in adoption and adherence. By Fred Geyer, Senior Partner at Prophet Digital pharma...

Preparing for take-off: a ticket to first class MCM planning

by Jan Keuppens “Omnichannel strategist / head of Marketing” @ Across health You wouldn’t attempt to fly a plane without first understanding all the controls and...

Top 10 Pharmaceutical Companies 2017: Anti-Diabetics

Diabetes Mellitus is a physical condition associated with high blood sugar. It can have long-term detrimental effects on the blood vessels, heart, kidneys, eyes,...

How to use psychology to create stronger emotional connections to your brand

How to use psychology to create stronger emotional connections to your brand By Christopher Horne INTRODUCTION Psychology is ‘hot’ when it comes to pharma marketing. And for...

A Pharmaceutical Launch Opportunity:​ Science, Art or Alchemy?

A publisher friend recently suggested I write down what I knew about launching pharmaceutical brands, to help new marketers who may have been handed...

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2020 Call for Writers

Are you looking to inspire others in the pharma industry through your writing? You’re invited to submit your articles to become a Featured Writer for The Pharmaceutical Marketing Group website.