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Five Debilitating Myths of Digital Pharma Marketing

Five Debilitating Myths of Digital Pharma Marketing Pragmatic, informed digital marketing makes measurable gains in adoption and adherence. By Fred Geyer, Senior Partner at Prophet Digital pharma...

Preparing for take-off: a ticket to first class MCM planning

by Jan Keuppens “Omnichannel strategist / head of Marketing” @ Across health You wouldn’t attempt to fly a plane without first understanding all the controls and...

Top 10 Pharmaceutical Companies 2017: Anti-Diabetics

Diabetes Mellitus is a physical condition associated with high blood sugar. It can have long-term detrimental effects on the blood vessels, heart, kidneys, eyes,...

How to use psychology to create stronger emotional connections to your brand

How to use psychology to create stronger emotional connections to your brand By Christopher Horne INTRODUCTION Psychology is ‘hot’ when it comes to pharma marketing. And for...

A Pharmaceutical Launch Opportunity:​ Science, Art or Alchemy?

A publisher friend recently suggested I write down what I knew about launching pharmaceutical brands, to help new marketers who may have been handed...

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2020 Call for Writers

Are you looking to inspire others in the pharma industry through your writing? You’re invited to submit your articles to become a Featured Writer for The Pharmaceutical Marketing Group website.