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It’s Time To Kill The Medical Representative and Accept A Better Marketing Model

Pharmaceutical detailing is a 1:1 marketing technique used by almost all pharmaceutical companies to educate a physician about their products in hopes that the physician will prescribe the company’s products more...

Surviving Pharma Marketing Challenges in the 2020

For many years, pharmaceutical companies decided what their products were worth, and priced them accordingly. The industry has traditionally relied on aggressive marketing to promote its products. In the last...

Pharma Brands Are Finally on Brink of Digital Transformation

SECURE BIG DATA WILL UNLEASH AGILE PHARMA BRAND MANAGEMENT A profound shift to rapid, iterative, data-driven brand management is about to take place in pharmaceuticals. It will significantly improve...

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