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Latest Articles

Natalie Yeadon

“Fake News” and Credibility in Medical Publishing

Natalie Yeadon - 0
A version of this article was previously published on Pharmaphorum. Doubtlessly, one of the defining phrases of the 2010s is “fake news.” We hear it...
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Natalie Yeadon

Top 10 Most Important Advisor Questions

Natalie Yeadon - 0
Today, I would like to share the top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory board...
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Natalie Yeadon

Optimizing Survivorship Care in Oncology

Natalie Yeadon - 0
I have previously discussed a range of topics related to the diagnosis and treatment of cancer, including the use of digital technologies, biologics and...
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Tommaso Salanitri

“Go-to-Market”: Medical Affairs, Strategies and Timings

Tommaso Salanitri - 0
“Go-to-Market” in Pharma is defined as a tactical action plan, that outlines the needed steps to succeed in a new market/therapeutic area. A “Go-to-Market” strategy...
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Tommaso Salanitri

Field Medical Affairs In Pharma/Biotech: Effectiveness, Opportunities and Challenges

Tommaso Salanitri - 0
  Medical Affairs has risen very fast in the last years, becoming after an initial phase of “supporting function”, a highly crucial “leading function”, representing...
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Natalie Yeadon

Navigating Emerging Markets – Opportunities and Challenges for Pharma

Natalie Yeadon - 0
The pharmaceutical industry is quickly evolving; to stay relevant and competitive, companies need to stay on top of the most recent trends and technologies....
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Natalie Yeadon

The Zeigarnik Effect – What is it and how can it help increase productivity?

Natalie Yeadon - 0
As I discussed in my recent webinar on the power of habit, habits, whether conscious or subconscious, are the cause of about 40-45% of...
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Webinars

Time to Embrace Social Media Marketing | December 12 | NY 10:30 Am

Admin - 0
  Unsurprisingly, patients and physicians are increasingly turning to social media to find information, make connections and communicate. But instead of running towards the discussion, pharma...
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Tommaso Salanitri

Medical Insights in Pharma Industry by Tommaso Salanitri

Tommaso Salanitri - 0
Gain an insight means obtain an accurate and deep understanding about some (complex) situation. Medical insights represent one of the most valuable information that Medical Affairs...
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Webinars

ON DEMAND WEBINAR: The evolving role of MSLs – insight from Amgen, Novartis and Pfizer

Admin - 0
Dear Colleague 52% medical affairs experts believe that medical integrity is maintained in their organization – but is increasingly being influenced commercially. Of these 300+...
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Webinars

Make digital your success story: AbbVie, Sanofi, Ferring & Agnitio discuss going digital-first to address HCP priorities

Admin - 0
eyeforpharma Webinar (a Reuters Event Company) If you’re an HCP, your first priority is to you and your community. How will it help my patients?...
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Jorge Herrera

Patient Experience is not Customer Experience and Pharma needs to get this.

Jorge Herrera - 0
The search volume of the term "Patient Experience" increased almost 550% in the past decade. Consultants, agencies, start ups and health care companies have...
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