The Pharmaceutical Marketing Group

The best articles from selected authors of the pharma community.

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    The Pharmaceutical Marketing Group is starting a new division to bring you even more helpful information—both live and recorded: Webinars and Podcasts.

    Ilya Nejdanov, seasoned marketing expert on live events is in charge of this new division. Ilya is Head of Marketing at Anno Lucis Events and an independent consultant. He has been working on more than 20 business events in production and promotion areas, meanwhile conducting interviews and webinars with C-level executives from different industries. He is passionate about innovation, testing, and strives to discover new strategies that can help companies to achieve new successes.

    The Power of Habit – Creating Positive Feedback Loops in Healthcare

    About Natalie Yendon: Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles. Currently, she is the Co-owner and Managing Director of Impetus Digital where she dedicates her time to helping life science companies create sustained and authentic relationships with their key customers through Impetus’ cutting-edge online collaboration platform, the Impetus InSite Platform®.


    Did you know that almost half of all decisions are based on habits? However, that does not mean that we cannot change our habits (and thereby make better decisions)!

     Focusing on habits in healthcare, there are a lot of questions around this topic. For example, how are habits formed? What factors influence the sustainability of habits? Is there a way to help modify HCP habits in a positive way?

     In our next webinar, The Power of Habit – Creating Positive Feedback Loops in Healthcare (September 3rd, 2019 | 10am EST, 3pm CET), Natalie Yeadon, Co-owner and Managing Director of Impetus Digital, will answer these questions and many more.

     In this 30-minute webinar, you will learn: 

    • How to leverage prompts to trigger positive HCP behaviours
    • Different ways to make HCP behaviour changes achievable
    • The principles behind HCP behaviour motivation
    • How to leverage virtual platforms to inspire habits 

    Spots are limited; register today so that you don’t miss out!

     If you can’t join us live, don’t worry. We’ll send a link to a recording to all those who sign up.

    Save your spot today

    SMM for Pharma: 3 Top Strategies & Fresh Tactics for Quick Wins

    Jodie Green is the founder and CEO of the digital branding and marketing consultancy Little Dragon Digital. She is a black belt in bringing innovation to digital and offline marketing, including SMM. Over the last 10 years, Jodie has worked with more than 20 pharma brands to help them launch, manage and grow their social ROI — from newly launched to expiry; spanning Rx, OTC and medical device brands.  

    Jodie Green and Ilya Nejdanov, will share 3 top strategies and tactics for quick wins, including:
    • Budget: The #1 tactic you can use right now with no budget and reach over 1 million leads!
    • ROI: How to assign meaningful metrics to your campaigns
    • Hashtags: Why you need them and how to optimize them

    Save your spot today

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