The largest community of pharma leaders

Otsuka, Janssen & IQVIA discuss how collect deeper patient insights for stronger patient outcomes

Dear Colleague

Patient insights are crucial. They are the key to the creation of successful, targeted programmes and new service offerings. They dictate the delivery of successful outcomes. But if we’re to gain deeper, richer insights, we must construct frameworks that help more patients articulate their value-drivers and hit on critical touchpoints.
At eyeforpharma, they’ve brought global leaders from Otsuka, Janssen, IQVIA & patient advocate Teresa Ferreiro together for a webinar on how to gather deeper patient insights that lead to targeted, personalised services, and ultimately, stronger patient outcomes.
  • Why designing frameworks with the patient in mind is insufficient: Work with patients from the beginning to ensure you collect comprehensive and pertinent insights
  • How to build your business case: Use insights to outline the commercial imperative of new services
  • It’s not just patients: When and how to engage HCPs and carers to gather a holistic view on how programmes can best operate
Join eyeforpharma on November 6 at 2pm London / 3pm Paris / 9am NY. Sign up for free here.
If you can’t make it, still sign-up and you’ll get the recording automatically to your inbox afterwards.
If you have any questions about this webinar, please contact Matt Atkinson, Head of Patient Initiatives, at eyeforpharma on matkinson@eyeforpharma.com.
I hope you find these useful!
 
Best regards,
Lucy Muñiz MD
Editor The Pharmaceutical Marketing Group
http://magazine.pharmamkt.net 
0FansLike
0FollowersFollow
0FollowersFollow
0FollowersFollow

Recent Articles

bioAffinity Technologies Announces Dr. Martin Tammemägi to Chair Scientific and Medical Advisory Board

SAN ANTONIO--(BUSINESS WIRE)-- #CyPathLung--bioAffinity Technologies, a privately held biotech company, today...

Evaluate Ltd. Launches Evaluate Omnium, Transforming Pharma’s Approach to Quantifying the Risk and Return of Novel Drugs

LONDON & BOSTON & TOKYO--(BUSINESS WIRE)-- #biopharma--Evaluate Ltd., the leading provider...

HCPLive® and the American Lung Association Unveil Exclusive Interview with Anthony S. Fauci, M.D.

CRANBURY, N.J.--(BUSINESS WIRE)-- #AnthonyFauci--Dr. Anthony Fauci joined Lungcast, the @MDMagazine and...

MedinCell Initiates the First Clinical Trial of Its Covid-19 Prevention Program

MONTPELLIER, France--(BUSINESS WIRE)--MedinCell (Paris:MEDCL): Access the complete press release About MedinCell...

CStone, Pfizer Enter into Strategic Collaboration to Address Oncological Needs in China

SUZHOU, China--(BUSINESS WIRE)--CStone Pharmaceuticals (“CStone”, HKEX: 2616)] and Pfizer Investment Co....
2020 Call for Writers

Are you looking to inspire others in the pharma industry through your writing? You’re invited to submit your articles to become a Featured Writer for The Pharmaceutical Marketing Group website.