The Pharmaceutical Marketing Group

The best articles from selected authors of the pharma community.

  • Home
  • Login
  • Webinars
More

    Podcast: Trends in The New Value-Based Reimbursement Model

    A Quick Guide to the Most Important Insights in The New Value-Based Reimbursement Model

    by Bob Gold, Founder GoMo Health.

    About Bob Gold

    Fill out this form to access

    The “Trends in the New Value-Based Reimbursement Model” podcast is designed for people in the pharmaceutical and life science industry who wants to better understand and leverage the new value-based reimbursement and payment models.

    In this exclusive podcast, Bob Gold, Clinical Behavioral Technologist and Founder of GoMo Health, discusses the five guiding principles for the pharmaceutical community to gain the three A’s of a new value-based model (access, activation and adoption).

    About Bob Gold

    Bob Gold is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the behavioral and cognitive science of human engagement focused on motivation and persuasion; with a sub-specialty in digital health applications to human motivation, activation, and resiliency.

    About GoMo Health: https://gomohealth.com/

     

    Fill out this form

    Bob’s contact info: LinkedIn Profile