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Pharma Going Digital – Is Digital Health the Future?

Digital Health: An Imperative Tool for Pharma The role of digital tools, such as mobile devices/apps, wearables, virtual assistants, and artificial intelligence (AI), in healthcare...

Mapping the Future of Digital Pharma – part 2

 Part 2: Mapping the future of digital pharma: Goals of digital in pharma. Quickly recapping section #1, two key points: Pharma must change (and embrace...

Digital’s BIG short

Marketing’s bubble is about to pop and just like the housing and financial crash of 2008, nobody’s paying attention.   In 2008, the U.S. financial and...

Is Pharma Ready for Healthcare Consumerism?

A groundbreaking study among top executives of hospital systems, payers and life science companies in the U.S., Europe and Asia has revealed a pending...

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2020 Call for Writers

Are you looking to inspire others in the pharma industry through your writing? You’re invited to submit your articles to become a Featured Writer for The Pharmaceutical Marketing Group website.