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Five Debilitating Myths of Digital Pharma Marketing
Pragmatic, informed digital marketing makes measurable gains in adoption and adherence.
By Fred Geyer, Senior Partner at Prophet
Digital pharma...
by Jan Keuppens
“Omnichannel strategist / head of Marketing” @ Across health
You wouldn’t attempt to fly a plane without first understanding all the controls and...
Diabetes Mellitus is a physical condition associated with high blood sugar. It can have long-term detrimental effects on the blood vessels, heart, kidneys, eyes,...
How to use psychology to create stronger emotional connections to your brand
By Christopher Horne
INTRODUCTION
Psychology is ‘hot’ when it comes to pharma marketing. And for...
A publisher friend recently suggested I write down what I knew about launching pharmaceutical brands, to help new marketers who may have been handed...
Are you looking to inspire others in the pharma industry through your writing? You’re invited to submit your articles to become a Featured Writer for The Pharmaceutical Marketing Group website.