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Five Debilitating Myths of Digital Pharma Marketing Pragmatic, informed digital marketing makes measurable gains in adoption and adherence. By Fred Geyer, Senior Partner at Prophet Digital pharma...

BRENTWOOD, Tenn. & CHICAGO--(BUSINESS WIRE)--A new national survey from Jarrard Phillips...

by Jan Keuppens “Omnichannel strategist / head of Marketing” @ Across health You wouldn’t attempt to fly a plane without first understanding all the controls and...

Diabetes Mellitus is a physical condition associated with high blood sugar. It can have long-term detrimental effects on the blood vessels, heart, kidneys, eyes,...

How to use psychology to create stronger emotional connections to your brand By Christopher Horne INTRODUCTION Psychology is ‘hot’ when it comes to pharma marketing. And for...